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The three Kolbaşı brothers laid the foundations of Arzum Electrical Appliances Manufacturing and Trading Company in 1953 when they established the Güney Imports Company, which traded in a wide variety of products such as small appliances, radios, bicycles and TVs. Family members trademarked the “Arzum” brand in 1966, and focused on the small appliances market. .
Today, the market data indicates that Arzum is the leading small appliances company in Turkey in terms of sold units. Arzum continues to follow the vision of becoming the most valuable small appliances company for all of its shareholders, and aims to become one of the main actors in the global small appliances market. .
Founded in 2008 and based in Hong Kong, Arzum Asia Pacific is in charge of the company’s Far Eastern operations. The company imports its products to Europe, Central Asia/Caucasus, Africa and the Middle East. Located in Skopje in Macedonia, Arzum Adriatic joined Arzum in 2011, and is the company’s first retail store.
Arzum owns the Arzum and Felix brands, which collectively house 250 products in 8 categories: food preparation, cooking, frying, beverage preparation, cleaning, personal care, iron, baby products and accessories. Arzum lists its values as innovation, passion, sincerity and diligence, and has been offering the latest technologies and the best products to its customers since it was founded..
Arzum’s marketing, distribution, manufacturing and service networks continue to grow each day. With over 250 authorized services spread around the country, Arzum shows the consumers that the company is by their side not only when they are purchasing products, but also when they are using their products. .
Following the company mission, Arzum offers innovative and trusted products that make its customers’ lives easy. Today, more than 10 million households worldwide use Arzum products. Once the company identifies the consumer needs, it works with industrial design companies as well as national and foreign designers to deliver outstanding products. With award winning designs such as Arzum Cezve, Fritella, Tostino and Fırrın, Arzum not only makes the consumers’ lives easier, but also makes their homes more beautiful.