SUCCESSES
Arzum acquired its first success in the small kitchen appliances market with the product it launched in 1968. The mechanic vacuum cleaner which was Arzum’s first production has brought a great success to the company. Then the citrus press launched in 1975 has been the hit product and had the highest penetration in those years.
Arzum; furthermore, is the first Turkish brand that produced complete set of kitchen robots. After launching the first Turkish kitchen robot in 1991, Arzum gained a big success in the food preparation category in the market. Since the end of 2004, Arzum has the highest penetration rate with its kitchen robots in Turkey. This is obvious that today Arzum kitchen robots are used in more than 3 million households.
Today 10 million Arzum appliances are helping the consumers in their daily life due to continuous product developments and the consumer promotions.
The consumer satisfaction has also been always the priority for Arzum. In 2001 Arzum launched 3 years warranty as the first in the small kitchen appliances adn with its 350 after sales servise centers Arzum has created a good consumer loyalty during these 40 years.
